In 2005, the 5 feet campaign for cyclists took off with the help of Elizabeth Mesh, and the Bicycle Coalition of New Mexico, with major funding by BTI. Since then the educational and positive message has endured with five feet safe passing laws in the cities of Santa Fe, Los Alamos, and Albuquerque and the organization Bike Santa Fe. The original message was on lawn signs, and on public service announcements on the radio. Before the campaign, the fatality rate for cyclists on New Mexico roads was 13%. Within a year after the campaign, it went down to 5%.
We know this message works to save lives and make the roads safer for everyone!
For more information about this campaign, email firstname.lastname@example.org or call 505-795-8137.